Features

• GX WebManager implementation of Google Optimizer provides tooling to optimize web pages for visitors
• A/B testing or multi-variation on your own website
• keep track of the visitors behavior and change the page for optimization

Description

Google provides tooling to optimize web pages for visitors - in particular landing pages. In general, visitors “land” on these pages after clicking-on a link. Examples of these links are Google Adwords links and other commercial or non-commercial links. To optimize the commercial result of a visit, Google Optimizer helps to keep track of the visitors’ behavior. By making (small) changes to these pages, Google Optimizer stores statistical information of the different behaviors concerning these changes. In this way, web site administrators can see if certain changes lead to better results. So, they can optimize pages for the best commercial results. This method of optimizing is called A/B testing or multi-variation testing.

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