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WCB: Google Optimizer Element

Developer : jsouer
Publisher : GX Labs
Compatibility : WebManager 9.4.0
Tags : google, optimization
Version : 1.0.3
Last Updated : 2009-11-19 Pricing : Free
Views : 189 Certified : Yes
Downloads : 32 Source : Yes
Certified at level 1

  • 3.0
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Description

Google provides tooling to optimize web pages for visitors - in particular landing pages. In general, visitors “land” on these pages after clicking-on a link. Examples of these links are Google Adwords links and other commercial or non-commercial links. To optimize the commercial result of a visit, Google Optimizer helps to keep track of the visitors’ behavior. By making (small) changes to these pages, Google Optimizer stores statistical information of the different behaviors concerning these changes. In this way, web site administrators can see if certain changes lead to better results. So, they can optimize pages for the best commercial results. This method of optimizing is called A/B testing or multi-variation testing.